Location characteristics and market development require a thorough analysis. It creates the conditions for the precise definition of target groups, prices, quantities and absorption capacity. The viability and cost-effectiveness of every utilization concept depend on these framework conditions, and they determine the market opportunities of every project development.
In principle, the analysis must be clarified: What are the qualities of the location? What value does it have in view of market development and the competitive situation? Which uses can be considered for a project?