Ideally, the project idea provides the best possible answer to the respective framework conditions determined by the location and market analysis. It has to be immediately obvious, convincing and inspiring – it has to “ignite”.
Only then can it serve as the basis for a concept that exploits all potential and meets the diverse requirements of the project.
Design and planning guidelines are developed that positively influence the project image and carry the project idea through all phases and make it recognizable in the object.